"It’s kind of like the perfect story, we weren’t making music to be a big band. We were just making music. We were like 17, 18. We lived in a nice area. Like, we didn’t have that whole thing of being a band and trying to get out of somewhere, using the band to raise our social status. We were just happy being middle-class kids making music for other people that we thought were cool. And then we didn’t even make a CD until our first EP. That was 10 years of not even putting out a CD. That was the best lesson that we learned. That our laziness turned into foresight. Everyone was like, ‘Oh you’re so patient to get it right.’ And I was like, ‘Yeah we were.’ It just all worked out perfectly for us. I think what happened was, when we were Big Sleep, we put out a video, our first song called “Ghosts” and we got a lot of attention, like a lot of industry attention. And then they came to our house to meet us, and they heard half of what is now the album. Now that album is quite strange. And I think when you work for a record label and you’ve heard one song, and then you go meet a band and every other song sounds totally different, you’re all scared. They didn’t like the idea. And we were saying, ‘Well, no, that’s the way that our generation consumes music. It’s good to have a band that creates music like that.’ They weren’t happy with that idea so we didn’t get signed. And then, we just did it ourselves. And we kind of made a plan, a plan that is still working. You know, we said we’re gonna do things and we’re doing it. And it’s gotten even bigger than we thought. We have a number one album. We never thought that would happen."
Matty Healy talking about the perfect story of The 1975 (x)